Usability testing
Everything we design is prototyped and tested in collaboration with your target audience before any budget is spent on web or app development. We do everything we can to increase its chance of success.
What is usability testing?
Gather insight and feedback directly from your users with a round of usability testing. It can be used with both existing products and newly created prototypes to understand the successes and pain points of using. This is a great way to find potential issues and save money before you spend your budget on developing the wrong solution.
How will usability testing benefit my business?
Testing designs and structures ahead of development will save much more money in the long run. It has been said by Roger Pressman that finding issues in the design phase and rectifying them is 10x cheaper than fixing them post launch. You can usually find 85% of the issues by testing with just 5 users which is very important when you consider that “Ease of use” is cited as the most important quality for mobile apps by 97% of users*.
Our usability testing services
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Prototyping
Build your newly designed product into an interactive prototype that we can use for testing internally with your team as well as externally with potential customers.
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User testing
Find the flaws, successes and sentiments around your product with user testing. See first hand how your users interact with your product when completing a set of tasks.
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Tree testing
Test a new navigation and product structure with your users to make sure they understand the language that has been adopted for navigation links as well as locating specific information.
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Participation recruitment
Worried about who to test your idea with? We can locate your audience within the UK and across the globe via our participation recruitment tools.
“Working with Hancock and Rowe has aligned the team with a user-first approach to our new homecare and franchise websites. Through the research undertaken, we were able to strategically plan our digital touchpoints, and the information our users need and achieve simplified user journeys for all audiences.”
Sarah Howes, Head of Marketing, GoodOaks
Ready to get started but not sure how?
We understand every project has specific needs.
Get in touch to discuss how our usability testing services can suit your specific requirements and budget.
More of what we do
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User research & strategy
We understand your business goals and match them with your users needs, all discovered with user research and applied via a strategy that centres around your customers.
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UX & UI design
Our user centred approach to design means that all design decisions are based around the needs of your customers to increase user engagement, retention and satisfaction.
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Website & app development
Our user experience expertise continues through to the development process to make sure that products are developed to be super fast, pixel perfect, and launched with confidence from day 1.