UX & UI design
Supported by data and critical thinking, we design digital products to ensure your users are engaged, can achieve their goals, and connect emotionally with your brand.
What is user experience (UX) & user interface (UI) design?
UX for us is the foundation of our design and development activity. It brings the users of your product and service to the centre of the decision making process meaning we can design easy to use experiences specifically for your audience and their behaviours.
UI is the visual layer that is sometimes known as web or app design. It’s where we apply your brand visual language, or work with you to create a new one, alongside our UX expertise to make your product easy to use, unique, ownable and stand out within the market.
How will UX & UI design benefit my business?
60% of consumers rate usability as an important design characteristic for an online shop*. Design plays a huge role in the retaining of users and onboarding of new ones that it can no longer be ignored or replaced by price and convenience.
Through stronger UX UI design we can make sure that your budgets and revenues are not lost due to poor design decisions without the knowledge of your users
Our UX & UI services
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User experience (UX) design
Act on your user research to design an experience which is centred around your users needs, understandings and goals.
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User Interface (UI) design
Support your user experience strategy and foundation with a user confidence, boosting UI layer that compliments and strengthens the overall UX.
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Content design
Make sure your content is designed in a way that your users prefer to consume information, will want to engage with and take your desired action.
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Design systems
Guard your visual language with a design system to roll out consistency across multiple digital platforms as well as newly created products and services.
"Hancock and Rowe wrapped their heads around our app very quickly and offered both business and design-based expertise to develop creative and impactful solutions - every step of the way. Working with Hancock and Rowe could not have been easier.”
Ian Harris, CEO, HOW2
Ready to get started but not sure how?
We understand every project has specific needs.
Get in touch to discuss how our UX & UI services can suit your specific requirements and budget.
More of what we do
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User research & strategy
We understand your business goals and match them with your users needs, all discovered with user research and applied via a strategy that centres around your customers.
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Usability testing
Save budget, time and frustration by testing current and new solutions before any new development budget is spent on the wrong solutions.
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Website & app development
Our user experience expertise continues through to the development process to make sure that products are developed to be super fast, pixel perfect, and launched with confidence from day 1.