Recover the marketing spend and customers your website is losing.
We’re Hancock & Rowe, a consultancy that helps established businesses recover the customers and budget their website is quietly losing them.
Our process
No guesswork.
No gambles.
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1. Diagnose
Our Customer Journey Audit reveals the root cause of where you lose people. Data shows us what to fix first to make the biggest difference:
Find the problem
Understand users, data, journeys and commercial goals
Reveal where people are lost
Identify what to fix before anyone builds.
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2. Recommend
Our experts recommend which fixes to make and in which order, to get the most impact on your spend, as quickly as possible.
Put them in the right order
Fix what matters
Focus effort where it has the greatest impact
Design and build the right changes.
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3. Optimise
Continue to work with our specialist experts in UX, web design and development, to implement improvements monthly.
Launch isn’t the finish line. We measure, test, and build a roadmap from real behaviour over time.
“Hancock & Rowe’s expertise in user experience and the membership sector was key to transforming our website. From optimising sign-ups to making key resources easily accessible, every decision was guided by insights from our members. The result is an intuitive and engaging platform that truly delivers on our members’ needs.”
Lisa King
Marketing Director, British Chiropractor Association (BCA)
The problem we solve
Your marketing spend is going into a site that loses people.
All the marketing spend in the world can't outperform a confusing site. Fix the experience, and everything gets easier.
Marketing spend works harder
Increased return on committed spend
Customers stay and come back
Website reflects your quality.
Process & Services
Process & Services
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User Behaviour Audit
It all starts here.
Understanding your users is key. That's why we created our User Behaviour Audit to discover their wants and needs through real user data.
From £2,500 +VAT
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Navigation Optimiser
Turn confusing navigation into clear pathways that drive conversions. A proven 4–6 week process that creates a user-friendly navigation and drives higher conversions.
£2,835 +VAT
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Monthly optimisation
Understanding your users is key thats why we utilise our User Behaviour Audit (UBA), User interviews and usability testing to discover user needs and wants.
From £2,500 +VAT /month