Turn confusing navigation into clear pathways that drive conversions

A proven 4–6 week process that creates user-friendly navigation and drives higher conversion:

  • 1 new sitemap based on user intent and business goals

  • 2 rounds of testing with real users to validate clarity

  • 6 tasks per test to measure labels, pathways and structure

  • Optimised final sitemap and recommendations in a clear, actionable report

Start for £2835 +VAT
Download product brochure (PDF)

Trusted by

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Recent results

+103%

Avg. increase in CTA engagement

+111%

Avg. increase in conversions

90%+

Success rate on 4 out of 5 tasks (Excellent)

Why navigation matters

Confusing or messy navigation silently costs you users and revenue. For senior marketers, this means lost conversions, disengaged members, and retention challenges.

61.5%

of users leave a website because of bad navigation (GoodFirms)

88%

of users won’t return to a site after a poor experience (Baymard Institute)

70%

of users judge a site’s quality based on navigation (DesignRush)

Download product brochure (PDF)

How can The Navigation Optimiser benefit you?

Our Navigation Optimiser helps you design navigation that is simple, intuitive, and proven to work. By testing with real users, we show you exactly where confusion happens and deliver a structure that supports engagement and conversion.

Illustration of a person sitting at a desk using a laptop, with charts and graphs related to data analysis or financial trading displayed on screens behind and above them.

User informed design

Create navigation based on user intent, not assumptions. Testing with your audience means you get a structure that works in practice, not just in theory.

Illustration of a woman with shoulder-length hair and glasses talking to two children on a video call. The woman is sitting at a desk with a laptop, and the children are shown in circles with face details, hairstyles, and clothing.

Clarity and confidence

Two rounds of tree testing ensure your labels and structure are validated, giving you the confidence to move forward backed by evidence.

A clipart illustration of a clipboard with a checkmark, a pen, and a magnifying glass over documents, symbolizing review and analysis.

Proven to convert

A tested sitemap reduces friction, improves findability, and creates pathways that support retention, engagement, and conversion.

Start for £2835 +VAT

“Your expertise was exactly what we were hoping for and needed. You removed the overwhelm and the site is finally feeling intuitive for our users. Everything ran so smoothly from start to finish, and we're looking forward to the next phases.”

Lucy Mosha, CEO, Counselling Tutor

What is included in The Navigation Optimiser?

  • Kick-off discovery session (60 minutes)

  • Draft sitemap created around user goals and intent

  • 2 rounds of tree testing with 6 tasks per round with up to 250 participants

  • Outreach support for participant recruitment

  • 1 month testing software subscription included in fee

  • Audience segmentation and qualitative followup questions for further insight

  • Findings and data analysed by senior experienced team members

  • Report full of Insights and recommendations report with final tested sitemap

  • Clear next steps for implementation including priority listing of tasks

Download product brochure (PDF)

FAQs

  • 1. To create a sitemap based on user intent rather than internal assumptions.

    2. To test labels and structure with real users so you know what works.

    3. To deliver a navigation system that supports engagement, retention and conversion.

  • 1. It gives your team the confidence that changes are backed by real user evidence.

    2. It makes the website easier to use and reduces the risk of users leaving for your competitors.

    3. Potential to save money on big redesign and build projects by optimising what you already have.

    4. If creating a new website or product, it reduces wasted investment by validating navigation before any budget is spent on design and build.

  • A 4–6 week design and test process that delivers a user-friendly sitemap backed by real user evidence.

    • Kick-off discovery session (60 minutes)

    • Draft sitemap created around user goals and intent

    • 2 rounds of tree testing with 6 tasks per round with up to 250 participants

    • Outreach support for participant recruitment

    • 1 month testing software subscription included in fee

    • Audience segmentation and qualitative followup questions for further insight

    • Findings and data analysed by senior experienced team members

    • Report full of Insights and recommendations report with final tested sitemap

    • Clear next steps for implementation including priority listing of tasks

  • Clients typically see clearer user journeys, higher engagement, and significant improvements in conversion.

    For Counselling Tutor we saw +103% increase in conversions and +111% increase in CTA engagement

  • £2,835 + VAT. Optional UI Navigation Redesign from £2,500 + VAT.

  • No, the cost includes 1 month subscription to our testing platform.

    If you did struggle with engagement we would recommend incentivising where participants can enter into a draw.

    You also have the option of using recruitment panels (e.g Askable) to find participants if you wanted a primarily cold audience.

  • Typically 4–6 weeks depending on audience engagement in testing.

  • You’ll receive a final tested sitemap and clear recommendations. We can also support full UI redesign or wider website projects.

  • No. We handle design, testing and analysis. You’ll simply review outputs and implement recommendations with your team or ours.

Download product brochure (PDF)