Turn confusing navigation into clear pathways that drive conversions
A proven 4–6 week process that creates user-friendly navigation and drives higher conversions:
1 new sitemap based on user intent and business goals
2 rounds of testing with real users to validate clarity
6 tasks per test to measure labels, pathways and structure
Optimised final sitemap and recommendations in a clear, actionable report
Trusted by
Recent results
Why navigation matters
Confusing or messy navigation silently costs you users and revenue. For senior marketers, this means lost conversions, disengaged members, and retention challenges.
How can The Navigation Optimiser benefit you?
Our Navigation Optimiser helps you design navigation that is simple, intuitive, and proven to work. By testing with real users, we show you exactly where confusion happens and deliver a structure that supports engagement and conversion.
-
![Illustration of a person working at a desk with a laptop, surrounded by graphs and charts on a digital screen.]()
User informed design
Create navigation based on user intent, not assumptions. Testing with your audience means you get a structure that works in practice, not just in theory.
-
![An illustrated woman speaking to two people on a video call on her laptop, with face outlines, no facial features, in a minimalist style with white, dark blue, and light blue colors.]()
Clarity and confidence
Two rounds of tree testing ensure your labels and structure are validated, giving you the confidence to move forward backed by evidence.
-
![A clipboard with a checklist, a pen, a document with lines and circles, a magnifying glass, and a folder.]()
Proven to convert
A tested sitemap reduces friction, improves findability, and creates pathways that support retention, engagement, and conversion.
“Your expertise was exactly what we were hoping for and needed. You removed the overwhelm and the site is finally feeling intuitive for our users. Everything ran so smoothly from start to finish, and we're looking forward to the next phases.”
Lucy Mosha
CEO, Counselling Tutor
What’s included in The Navigation Optimiser?
Kick-off discovery session (60 minutes)
Draft sitemap created around user goals and intent
2 rounds of tree testing, 6 tasks per round, up to 250 participants
Outreach support for participant recruitment
1 month testing software subscription included in fee
Audience segmentation and qualitative follow-up questions for further insight
Findings and data analysed by senior experienced team members
Full report of insights and recommendations along with finalised sitemap
Clear next steps for implementation, including priority listing of tasks
FAQs
-
1. To create a sitemap based on user intent rather than internal assumptions.
2. To test navigation labels and structure with real users so you know what works.
3. To deliver a navigation system that supports engagement, retention and conversion.
-
1. It gives your team the confidence that changes are backed by real user evidence.
2. It makes the website easier to use and reduces the risk of users leaving for your competitors.
3. Potential to save money on big redesign and build projects by optimising what you already have.
4. If creating a new website or product, it reduces wasted investment by validating navigation before any budget is spent on design and build.
-
A 4–6 week design and test process that delivers a user-friendly sitemap backed by real user evidence.
-
Kick-off discovery session (60 minutes)
Draft sitemap created around user goals and intent
2 rounds of tree testing, 6 tasks per round, up to 250 participants
Outreach support for participant recruitment
1 month testing software subscription included in fee
Audience segmentation and qualitative follow-up questions for further insight
Findings and data analysed by senior experienced team members
Full report of insights and recommendations along with finalised sitemap
Clear next steps for implementation, including priority listing of tasks
-
Clients typically see clearer user journeys, higher engagement, and significant improvements in conversion.
For Counselling Tutor we saw +103% increase in conversions and +111% increase in CTA engagement
-
£2,835 + VAT.
-
No, the cost includes 1 month subscription to our testing platform.
If you did struggle with engagement, we would recommend offering participants an incentive to participate.You also have the option of using recruitment panels (e.g Askable) to find participants if you wanted a primarily cold audience.
-
Typically 4–6 weeks depending on audience engagement in testing.
-
You’ll receive a final tested sitemap and clear recommendations. We can also support full UI redesign or wider website projects.
-
No. We handle design, testing and analysis. You’ll simply review outputs and implement recommendations with your team or ours.