Unlock more conversions with a User Behaviour Audit (UBA)
A proven 4–6 week audit that reveals usability issues and delivers a clear action plan for higher CRO:
5 key pages of heatmaps (scroll, click and movement)
Up to 2 user journeys recorded and analysed
2 x micro surveys for direct user feedback
1 x easy to understand report of analysis and actionable recommendations
Trusted by
Recent results
How can our User Behaviour Audit benefit you?
Our User Behaviour Audit helps you understand how your website is being used, where users aren’t seeing key calls to actions, when information is hard to find and how you can improve conversion.
-
![Illustration of a person working on a laptop with financial graphs and charts displayed on the screen.]()
Data driven insights
Gain data driven insights into website usability issues and your users’ overall experience.
See first hand what your users are doing, how they are interacting and what is blocking the conversion.
-
![A person with short hair sitting at a desk with a laptop, engaging in a virtual meeting with two people displayed on screen in circles.]()
Real time user feedback
Get fresh feedback from your users as they interact with your website.
Carry out live surveys with real time users on your website to gather insights into their wants and needs.
-
![Illustration of a clipboard with a checkmark, a magnifying glass, a pen, and some documents.]()
Our expert recommendations
Receive a free report detailing actionable ways to actively enhance your website or product.
Our UX experts analyse the findings and make recommendations to improve your website's conversion rate and overall usability.
“It’s an absolute pleasure working with the team at Hancock & Rowe. Their User Behaviour Audit helped us identify a number of opportunities and quick wins across the website to improve the experience for our customers.”
Sophie Braybrooke
CEO, Stay In A Pub
What’s included in the User Behaviour Audit?
Assessment of heatmaps (scroll, click, mouse movement) for 5 pages on your website or product
Review of up to 50 session recordings related to key events and pages
Analysis of responses from 2 micro surveys around topics of your choice.
Configuration and 1 months subscription of Hotjar
A comprehensive, specialist report of key findings and recommendations on how to improve your website user experience and conversions.
FAQs
-
The User Behaviour Audit is a 4-6 week process where we observe user behaviour on your website through heatmaps, recordings and surveys.
It ends with a report sharing analysis and diagnosis of issues found during the research with an optional second report of recommendations.
-
Kick-off session to understand what answers you want to find
Heatmap analysis for 5 key pages
Review of up to 50 session recordings across (up-to) 2 user journeys
Two website surveys (run for 2 weeks each)
Expert report and a playback meeting to walk through findings
Optional second report of recommendations to fix issues
-
Our audits typically uncover dozens of actionable insights and recommendations.
Past clients have seen:
+111% increase in CTA engagement
+103% boost in conversions
+88% increase in conversions from offers
-
Our User Behaviour Audit is split into 2 reports.
Report 1 - Diagnosis of issues - £2500 +VAT.
Report 2 - Recommendations of solutions to fix the issues - £2500 +VAT (optional).
We invoice 50% upfront and 50% on completion.
-
No, the cost includes 1 month subscription to Hotjar. If you would like to continue using Hotjar, we can assign ownership of the account to you and your team to add billing details.
-
Typically 4–6 weeks. This allows time for setup, data collection, analysis, and delivery of your tailored recommendations.
-
You’ll have a clear roadmap of improvements. We will provide you with a breakdown of recommendations with our recommended priorities.
We can then work with you on a budget to implement the changes or take the report to your current design and support team to organise.
Additionally you could choose our optional monthly reporting (£1,250 + VAT), where we continue to track new journeys, test changes, and provide updated insights. -
No. We handle setup, analysis, and reporting. You’ll receive clear explanations and recommendations.
The only ‘technical’ bit will be adding a tag/snippet to your website which we can assist with.
-
A comprehensive report with actionable recommendations. You’ll see exactly where users are getting stuck, what content they engage with, and which design or navigation changes will have the biggest impact.