39% increase in traffic with newly designed website

Counselling Tutor provides learning materials, libraries and training to both counselling students and qualified professionals. Their website had grown organically from its first iteration as a resource purely for students to now cater for qualified professionals. This resulted in confusing user journeys and hard to find content that was added to an architecture no longer suitable for their growing audiences.

A complete overhaul was needed in terms of how content was organised, to make it easier for each audience to find what was relevant to them. Our goal was to help users quickly recognise themselves in the content and start their journey straight away - so they get real value from the website from the very first visit.

The first step: user observations via our User Behaviour Audit which identified visitors becoming overwhelmed and confused when trying to navigate the site and product pages, leading to increased drop-offs and potential customers abandoning their session.

Working alongside these findings and our WordPress specialists, Branch, we then designed and built a new website to support their rebrand and help build trust with potential customers - ensuring everything was built correctly, from the ground up.

The site now makes it easy for key audiences to find the right resources and training, with clear pathways and pages that work just as smoothly on mobile as they do on desktop. By focusing on user testing, we also created a new navigation so visitors can get where they need to go without any fuss.

The updated site now includes a fresh user interface that reflects their new brand, simplified product pages that explain how their courses and content work, and a solid SEO setup to protect their existing traffic and support future growth.