How to build a user-friendly website navigation playbook

This practical playbook shows you step-by-step how to design navigation that works for your users and achieves your goals.

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What you’ll learn inside

  • How to choose the right words for your navigation labels.

  • Simple rules for structuring menus that people can actually use.

  • How to test with real users (without breaking the budget).

  • A how-to-guide for building a tree test.

  • Avoiding SEO pitfalls and preparing for AI-powered search (GEO).